A five-step guide to organize your social media campaigns. Look at where you currently are, where you want to be, and how to get there.

New technology provides web designers with more tools to display information. The World Wide Consortium (W3C) is working with the Web Hypertext Application Technology Work Group (WHATWG) on developing the standards for HTML5, instead of renewing their XHTML 2.0 charter¹.

Websites do not just materialize by themselves from an initial good idea. It takes a great deal of preparation and planning for them to take shape on the screen. The better the preparation you perform upfront, the easier the execution of building the website. Here are some points to consider:

Your website is a communication device. You hold a message about an idea, service, product or lifestyle that you would like to convey to your audience. Designing a website with your interests will not help you to reach your viewers. The website must be designed as your audience expects, for you to make and maintain contact with them.