Choosy Businesses Choose Clients

Wednesday, 16 February 2005 03:47

It goes against conventional wisdom, but accepting any project that comes your way can weaken your business. When the bills are coming in, the pantry is getting empty, and there are no bids coming down your sales funnel, it is tempting to take the first job that will get you through the month.

Take a tip from first aid: Only help others when you are not in danger of getting into trouble yourself. How can you support someone else's business if the needs of your own business distract you from doing your best work? Your first responsibility is to your business. Stick to your principles, your business goals, and steer your business contacts to fulfilling contracts that keeps your objectives in perspective. Your business will be stronger in the long term for it.