ShoreShot! Web Design works with clients to produce sites that would not materialize if only one or the other party in the relationship was the sole producer. Let's take the discussion out of the web design-web page context to illustrate this point.

An example of customer co–production can be a person seeking legal defense. The person who gets deposed and placed on trial will seek legal defense services. The attorneys will do their best to implement legal backing in a client's defense. However, it is the client who gets deposed, or placed on the witness stand at trial.

The advantage for the service provider (i.e., the law firm) is that it is the client who is directly affected by the outcome of the decision. In the United States, the attorney does not endure the judgment passed in a legal case. However, the attorney is not immune to the track record of wins and losses for the duration of his or her practice. A service provider who has more wins for their clients than losses may have a distinguished area of legal expertise. However, since each attorney–client relationship is unique, the outcome is related to the performance of both the attorney and the client. There are several disadvantages for the service provider. The lawyer often does not pick and choose the clients depending on the details of the case. It can also take several years for some cases to go to trial. As such, it is tough for a law firm to plan legal defense teams for a client. There may be high turnaround in the staffing at the law firm, which makes retaining overall knowledge of the case that much more difficult. There will be trends of activity and inactivity in a case. Attorneys and legal assistants will be involved in many cases to manage their time effectively during low activity periods in a case. Involvement in multiple cases inevitably result in several cases becoming active at the same time, making the staff work harder, and often include the assistance of temporary help.