You cannot track what you don't measure. Recording statistics for your marketing campaign is the only way to know if it is successful or not. The best way to measure the results of a marketing campaign at first is to have only one campaign occurring at any given time. That way you can limit the factors contributing to your sales. Once you get more adept at tracking your marketing, you can develop more complex marketing strategies, but you must master the basic ones first.

One strategy is to use the marketing campaign to generate a contact list of your customers. This list should show what the customer buys and when so you can target future campaigns only to those customers who are inclined to participate in them. Amazon.com is a great example. They track not only your purchases, but the searches you run, and the items you view. This information is placed in a database that helps them profile you. The next page you visit on their site places advertising that you are more likely to view and possibly buy.