Does your website sell your message? Or does it oversell it?

Too much marketing hype in your copy can turn off readers. Adverbs are a prime target for trimming. Many intensifying adverbs can be identified with an "ly" ending. Does your copy still convey your meaning when you remove them from your sentences?

Excessive use of exclamation points!!!!! Exclamation points should be reserved to emphasize emotion. If many of your sentences end with this punctuation mark, the users cannot distinguish the fantastic statements from the detail.

Unnecessary qualifiers: Actually, however, in fact, to be honest, somehow. These qualifiers prompt readers to question the verisimilitude of the other sentences in your copy.