Professional libraries of well-lit, properly focused and cropped images that can be cheap to purchase would seem like an enticing option. By flipping through a few pages, you can find images that help project the scene and attitude of your copy. Just purchase a few photos and paste them on your page, and your done. What's not to love?

Misusing stock photos can actually hurt your corporate image.

Adding these images to your website, brochures, and other promotional material can elevate the professional image of your organization. When not done properly, it can make your company image look schlocky, impersonal, or even temporary. Follow these considerations to determine if and when to incorporate a library of stock images in your marketing campaigns.