Your website is not for you--it is for your audience. Understand what they want and deliver your message to suit them. You have five seconds to make an impression for first-time visitors of your website home page. You can't be everything to everyone in just five seconds. Although you may have many different types of audiences, you need to decide which people your website will target.
The 2013 Nielsen Global Trust in Advertising and Brand Messages has confirmed that consumers are more likely to respond to newspaper and web articles than their counterpart ads. When your information is encapsulated as a news article it generates more inquiries than a sales ad in the same periodical. Part of your marketing outreach should therefore include nurturing a relationship with news reporters.